Performance marketing is a comprehensive marketing technique in which advertisers pay marketing companies (Google Partner, digital marketing agency, etc.) when they receive certain actions such as sales or clicks, and online marketing and advertising tools are used. Performance marketing ensures that the determined budget reaches the user in the most accurate and timely manner, with the most accurate resources and the most accurate communication tool. Thus, it realises the sale in the healthiest way.
In performance marketing studies, performance analyses of companies on digital platforms, sales measurements in e-commerce, social media analyses, management of online advertisements, increasing the traffic of websites, and designs of social media plans can be made.
In order to realise performance marketing, firstly the traffic of the website, how many subscribers it has and the target they want to reach in the number of subscribers, the sales target are determined. Then a road map is created showing how to achieve these goals. A campaign strategy is developed and campaigns that will reveal the best strategy on digital platforms are optimised. The data obtained during the campaign is analysed and strategies are developed to increase sales and investment income.