With our innovative marketing approaches and creative solutions, we help you get your brand's voice heard and engage with your target audience.
We turn your ideas into reality with our custom software and application development services that drive the digital transformation of your business using the latest technology.
With our unprecedented creative strategies and artistic approaches, we tell the story of your brand and touch the hearts of your target audience.
With our in-depth brand analysis and strategic approaches, we discover the essence of your brand and create a memorable identity for you. We help you differentiate yourself in the market with a strong brand story and vision
Performance marketing is a comprehensive marketing technique in which advertisers pay marketing companies (Google Partner, digital marketing agency, etc.) when they receive certain actions such as sales or clicks, and online marketing and advertising tools are used. Performance marketing ensures that the determined budget reaches the user in the most accurate and timely manner, with the most accurate resources and the most accurate communication tool. Thus, it realises the sale in the healthiest way.
In performance marketing studies, performance analyses of companies on digital platforms, sales measurements in e-commerce, social media analyses, management of online advertisements, increasing the traffic of websites, and designs of social media plans can be made.
In order to realise performance marketing, firstly the traffic of the website, how many subscribers it has and the target they want to reach in the number of subscribers, the sales target are determined. Then a road map is created showing how to achieve these goals. A campaign strategy is developed and campaigns that will reveal the best strategy on digital platforms are optimised. The data obtained during the campaign is analysed and strategies are developed to increase sales and investment income.
The stage of discovering and researching determines how the subsequent actions will look like. It is applicable to any development process, also including web application development, software development, and other types of development. The most important task at this point is to get a clear understanding of your future website purposes, the main goals you wish to get, and the target audience you want to attract to your site. By gathering all the needed information, it is easier to develop the best strategy for further project management. As a result, you are able to define the scope of the project and outline vital details, such as features of your website, tasks to assign, timeline and scope of work, budget, etc.
At this stage of the website development cycle, the developer creates the data that allows a customer to judge how the entire website will look like.
Based on the information that was gathered together in the previous phase, the sitemap is designed
During the design phase, your site takes the shape. All the visual content, such as images, photos, and videos, is created at this stage. Once again, all the info that was gathered through the first phase is crucial. The customer and target audience must be kept in mind while you work on a design to make the user interface and user experience intuitive and easy to use.
Content writing and compiling usually overlaps with other stages of website creation, and its role can’t be underestimated. Now, it is necessary to put in writing the very essence you’d like to communicate to the target audience and add call-to-action. Content writing also involves the creation of catching headlines, proofreading, writing new blocks of text, etc., which takes time and effort. As a rule, the client undertakes to provide website content ready to migrate to the site. It is better when all content is provided before or during coding.
You can finally start creating the site itself. Graphic elements that have been designed during the previous stages are used at this stage to develop an actual website. Usually, the home page is created first, and then all sub-pages are added, according to the hierarchy that was previously compiled in the sitemap. The chosen frameworks and CMS are implemented to make sure that the server can handle the installation and set-up smoothly.
Testing software or a website is probably the most routine part of a process. Every single link has to be tested to make sure that there are no broken ones among them. Check every form, every script, run a spell-checking software to find possible typos. Use code validators to check if your code follows the current web standards. Valid code is necessary, for example, if cross-browser compatibility is crucial for you.
After you check and re-check your site, it’s time to upload it to a server. An FTP (File Transfer Protocol) software is used for that purpose. After the deployment of the required files, you should run yet another final test to be sure that all your files have been installed correctly.
What’s important to remember is that a website is more of a service than a product. It’s not enough to just “deliver” it to a user. Make sure that everything works fine, and everybody is satisfied and always be prepared to make changes in another case.
Visual content plays a critical role in revealing the attractiveness and uniqueness of your products and directing your potential customers to purchase. We produce photos and videos that emphasise the best aspects of your products, not only show them, but also make you feel them.
Our professional team produces creative and strategic advertising videos that emphasise the unique features and advantages of your products. In each frame, we help you create an emotional and impressive bond with your customers by emphasising the values of your brand and the attractiveness of your products. Tell the story of your products and leave a lasting impression with your customers!
Defining your target audience is one of the most important stages of creating a brand from scratch. Everything stems from this. Defining your audience in detail helps you build a brand that speaks directly to it. Later in this article, you’ll learn tactics for understanding this audience.
Your brand identity encompasses your business name and the visual elements that define your brand, from your logo and colors to the aesthetic of your photography and your social media handles. Brand identity also includes your brand’s story and competitive advantage.
Brand voice is how your brand sounds. Defining this ensures brand consistency across every customer touchpoint. If your customers expect a cheeky, frank tone from you on social media, carry that through into your website copy and other communications.
Your brand’s mission is the North Star for your business. It establishes both a goal for yourself and a promise to your customers. Your values are what your brand stands for. Both are important as you build your brand because they keep your decisions in check. Whatever you do as a brand should always stay true to your mission and values.
Your brand style guide is one part of your larger brand guidelines. It spells out exactly how your brand will surface on every platform or channel. It covers acceptable use of your logo, fonts you use, brand voice and tone, and overall aesthetic of your brand. It’s a useful guide as you scale, hire, and use agencies to create work on your behalf.